A campaign for early breast cancer detection was launched in Beni Mellal on Sunday as part of the annual “Pink October” initiative. This campaign aims to raise awareness about the disease and emphasizes the importance of early screening to save the lives of thousands of women.
The campaign is organized by the Islamic Charity Association of Beni Mellal, with the support of local authorities, the regional health directorate, and several healthcare facilities, including the Akdital Multispecialty Health Center, Al-Farabi Clinic, and the International Beni Mellal Clinic. It also involves the Sultan Moulay Slimane University to increase women's awareness of the importance of early detection as an effective means for prevention and treatment of breast cancer in its early stages.
The events started from Ain Asrdoun resort and included a large awareness march through the main streets of the city, attracting numerous women eager to take advantage of free screenings available at all health centers under the Ministry of Health. Screenings will be conducted from October 20 to 31, 2024.
Prominent regional and national artists and media figures, such as Hicham Waliji, Tarek El-Bakhari, and Mohammed Hafidi, are participating in the campaign, enhancing awareness efforts through workshops focusing on prevention and risk factors associated with breast cancer.
This initiative is part of a broader national campaign organized by the Ministry of Health and Social Protection under the slogan “Your Screening is Safety and Reassurance... Don’t Hesitate,” aiming to reduce breast cancer rates in Morocco and enhance efforts against this prevalent disease among women.
Notably, the campaign witnessed significant participation from women in Beni Mellal and neighboring areas, reflecting their awareness of the risks associated with this disease and their desire for practical guidance on self-examination and regular follow-ups. This indicates that such efforts may help correct misconceptions about the disease and alleviate fears surrounding early screening and treatment.
